Source: Star News + Yonhap News
Chi trans: yunru@onlywan.net
Eng trans: absolutshinhwa.wordpress.com



Shinhwa, Big Bang take a stand against unauthorized trademark use

Groups Shinhwa and Big Bang have decided to take action against companies who produce fan support tools such as lightsticks and balloons for the unauthorized use of their trademarks.

On 11th Feb, a spokesperson from Shinhwa’s management company Good EMG told Star News in a phone interview, “At the recent Big Bang concert, there were many unauthorized orange lightsticks printed with the Big Bang logo. Orange is the representative color of Shinhwa, and more and more fans are protesting, stating that they must protect the color orange.”

“For the companies who are producing these unauthorized Big Bang lightsticks, both ourselves and YG Entertainment hope that they will stop selling these products as soon as possible. If they continue to do so, we will have to take action against them.”

Fans have expressed that there has long been an unwritten rule about the about the usage of colors for different singers and groups. For example, Shinhwa uses orange, DBSK uses red, Super Junior uses pearl blue, and all fan support tools are produced in the respective colors. Recently, there have been cases of Big Bang fans using orange lightsticks printed with Big Bang logos that they bought from street vendors at live performances and concerts. As a result, many Shinhwa fans have been making calls to Good EMG and YG, requesting them to “respect the use of colors”.

Good EMG stated that the biggest problem the use of Shinhwa’s representative orange color to produce fan items for other singers and groups, as well as the unauthorized use of the Big Bang logo.

The Good EMG spokesman added, “Orange has been the representative color that Shinhwa has been using for more than 10 years, it’s something different from Big Bang’s crown lightsticks and head scarves. In fact after the Big Bang concert ended, we already contacted YG in the hope that they will make an official announcement about fan support tools.”



With regards to this, on 1 Feb ,YG has already put up an official notice on Big Bang’s official website, “Big Bang’s Official Fan Support Tools”, stating that “The golden crown lightstick is a design that cannot be replicated”. The lightsticks of other colors that have caused conflict with other fanclubs are not produced by YG, please do not purchase them.”

The Good EMG spokesperson also said that unauthorized fan merchandise have also appeared at Shin Hyesung’s recent concert in China, but they have taken steps to confiscate the merchandise and conduct further investigation. As a result, they already had to take steps to protect Shinhwa’s trademark and copyright. He said, “After this clash between Shinhwa fans and Big Bang fans, we will make even more effort on trademark protection.”

At the moment, besides the orange lightsticks and raincoats issued to all Shinhwa Changjo members, for Shin Hyesung’s upcoming comeback, Good EMG will be producing Shin Hyesung and Shinhwa official merchandise.

YG has stated that, “Any products not sold through YG E-Shop are all unauthorized.”